Overview
In 2012, I co-founded SeedTabs, a company based on the idea of making organic farming accessible to diverse urban populations. We launched by selling in high-traffic retail stores, and our products were carried in over 50 locations nationwide. SeedTabs were also pick up by Google, AirBNB, California State Parks, and several farm to table restaurants and used as sustainable branding.
Accomplishments
- 70,000+ units sold and 5,000+ units donated to schools.
- Co-developed K-12 curriculum to teach students the basics of plant biology and gardening.
- Developed and ran remote sales program with 20+ representatives across the country.
- SeedTabs was featured in Huffington Post and Brooklyn Magazine.
- Co-developed K-12 curriculum to teach students the basics of plant biology and gardening.
- Developed and ran remote sales program with 20+ representatives across the country.
- SeedTabs was featured in Huffington Post and Brooklyn Magazine.
Key Lessons/Skills Gained
- The ability to comfortably hire, fire and run a diverse team.
- I gained a love for design, fabrication, and manufacturing during the development of this company that led to a masters in industrial design.
- These 18 months helped me clearly identified my personal strengths of design, process innovation, and procurement while forcing me recognizing my need to bring on individuals with strong capabilities for branding, marketing, and sales.
- The lessons outweighed our accomplishment as we dissolved the company in 2014. The amount I learned leading this company will remain with me forever.
- I gained a love for design, fabrication, and manufacturing during the development of this company that led to a masters in industrial design.
- These 18 months helped me clearly identified my personal strengths of design, process innovation, and procurement while forcing me recognizing my need to bring on individuals with strong capabilities for branding, marketing, and sales.
- The lessons outweighed our accomplishment as we dissolved the company in 2014. The amount I learned leading this company will remain with me forever.
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